Internet Marketing

1. What makes merchandise on the cyberspace different from separate forms of direct marting media? The mesh is an syner corroborateic merchandise medium for direct securities industryers crack discipline ingress and two-way conversation with customers in real cadence via the computer. Interactivity is what makes selling on the cyberspace different from some other forms of direct merchandise media. 2. What are approximately advantages of synergistic media? i) Wide reach-The internet reaches a worldwide audience of millions of consumers and enables sm all(prenominal) companies and entrepreneurs to be transformed into global entities instantaneously. i) Convenience-The Internet is intimately like a global pile show that is break 24 hours a day, 7 days a week, and each time of the day or night. iii) low-down cost- Direct marketers pay for the Internet found on local ph unrivalled access, non on how widely they distri bute their message. iv) Flexibility- he Int ernet offers great flexibility and permits changes in offers and direct response dialogues instantly, alternatively of waiting until the next printed catalog is published to change prices or other features.3. rationalize the evolution of e-business. Stage 1Brochureware- In this stage, organizations began to office the Internet as a bulletin board for brochures, employee teleph peerless directories, and every beat time for much than critical documents much(prenominal) as catalogs and price lists. Stage 2Customer Interactivity-This next phase is when companies created an synergetic dialogue with their customers, encouraging them to inquire, request, register, and online. Stage 3Transaction Enabler- In this stage, companies began use the Internet to expand transaction. selling products, procuring supplies , enabling interior processes) Stage 4One-to- unmatchable Relationships- This is when the Internet began to be utilise to create customized silors of interactivity. Becaus e meshwork applied science allows companies to deal with customers on a one-to-one basis, product pricing became fluid, dictate by individual customers, often in an auction process. Stage 5real time organizations-Zero latency organizations are able to plan, execute, and heap up buyers and sellers in a virtual arena.These companies generalise customer needs and deliver mensurate in real-time. Stage 6 Communities of Interests( COINS)- The Internet helps companies create communities of common interests that closely cogitate various partners in a repute chain. Example, eBay where consumers who possess common needs or interests passel competitively bid on a given product. 4. What are the requirements of interactive media? i) Consumers must be able to tick off when they view the products and which types of products they are viewing. i) Consumers must be able to control the pace at which they review products. iii) Consumers must able to place an order or request special informat ion directly via the medium quite a than having to order through another method. 5. How has technology changed marketing re calculate? engineering science has make marketing information readily available, motiveless to access, current and relevant marketing activity. oft of the information available online, such(prenominal) as g everyplacenment reports, is free of charge, which enables marketers of some(prenominal) size of it to access and obtain this valuable market info.The main cost involved in conducting online market re chase is the human imagery costs, because it requires manpower to surf the blade and attain and download relevant information. 6. What are cardinal of the many strategies to maximize click-through rates? i) guide for the click-through action- The easiest way to increase click-through is to simply accept for it. ii) Animate a banner advertisement- support increase the likelihood that the advertisement volition draw the users economic aid and also generates more than clicks than static banners, all else being equal. ii) Involve the audience- Engage the viewing audience to allow them to personalize advertisement to their needs. Involving the spectator allows the advertiser to get to know them better, one of the primary goals of direct marketing. iv) Change originative messages frequently- The nature of the Internet style that responses pass off quickly, on the first few impressions.7. contr everywheret nigh of the strategies companies use to increase Web point calling. i) Ask and you shall receive. Ask vi mouldors to bookmark the sack up site. i) Offer a call room or provide a bulletin board to open communication among consumers and give them a reason to rise back. iii) Create an e-business card that accompanies each email message. Be sure to include the universal re seed locator in hyperlink format. 8. Identify and explain the 3 different types of search locomotive engine marketing. i) pay placement- Some times referred to as pay-per-click (PPC) or cost-per-click (CPC) nonrecreational placement advertizement uses text ads targeted to keyword search conclusions on search engines through programs such as Google AdWords and Yahoo. i) paid inclusion consistency- paid inclusion entails the practice of paying a hire to search engine and similar types of sites such as directories or shopping likeness sites, so that a given web site or web rogues whitethorn be included in the services directory, although not necessarily in exchange for a particular position in search engine listings. iii) Organic search engine optimization- This form of optimization includes the use of a variety of techniques to improve how well a site or varlet gets listed in search engines for particular search topics. 9. found some of the characteristics that make a blog an efficient tool for marketers. Provide an typeface of a blog that you think is specially creative.Characteristics that make a blog an effe ctive tool for marketers i) Keep It Simple-Dont get caught up in the length of your posts. They dont prepare to be long. They seat be random thoughts or tidbits of news regarding your industry. The key is to make them interesting. ii) Fast-loading pages A page should load in 20 seconds or less via dial-up at more than that, youll lose more than half of your potential difference visitors. ii) Quality photography A sincere way to increase visual speak to is to use postgraduate quality photography. superior quality product images are especially important for online retailers. An example, Twitter is the fastest out gain network with more than a 40% increase in active users over the last 9 months , Facebook continues to grow with more than a 37% increase in active users from 2012 to 2013 and Google is not far ass in growth with 35% growth in 9 months. 10. What are some positive and negative characteristics of alert marketing? Positive characteristics of mobile marketing ) Per sonalization Marketers throne personalize text messages based on the consumers local time, location, and preferences e. g. , directions to the nearest vegetarian restaurant open at the time of request. ii) Location energetic phones amplify two key arguments for electronic commerce, location independence and ubiquity. Consumers increasingly accept tailored and location-based services, on that pointby underlining the importance of personalised mobile marketing. Negative characteristics of mobile marketing i) Mobile is hot. Mobiles high penetration and drill means theres a lot of jumbal and competition.Internet tradeThe effectiveness of genial media advertising by means of using Facebook by Practical 2 p dislikeed to the mantle Peninsula University of Technology in Partial goal of the requirements for the subject of Advertising and Sale Promotions of the internal Diploma Marketing in the might of stemma at the chimneypiece Peninsula University of Technology Lecturer Campu s Cape Town out-of-pocket date Declaration I, Tom embrown (210000007), declare that the circumscribes of this assignment portray my own unaided work, and that the assignment has not previously been submitted for academic examination towards any qualification.Furthermore, it represents my own opinions and not necessarily those of the Cape Peninsula University of Technology. SignedDate Table of Contents Declarationii 1. kind media advertising effectiveness (full title)1 1. 1Internet usage in SA 1 1. 2Social media 1 1. 3Instant messaging (social networks for Facebook) 1 1. 4Facebook 1 1. 5Advertising/marketing communications on Facebook 1 1. 6Current research on Facebook 1 1. 7Generation Z 1 1. 8Hierarchy response models 1 source list2 Appendices auxiliary A Safe limit report 3 auxiliary B consolidation multimedia semantic content digest of MXit 4 Appendix C The talk uploaded MXit and the technicity of the body 5 Appendix D plentiful stigmatization on MXit A content analysis 6 Appendix E Flaming on MXit 7 Appendix F MXit, Critical Pedagogy, and Media Activism 8 Appendix G MXit as a source of information 9 Appendix H MXit an opportunity for consumer narrative analysis 10 Appendix I Advertising forte and marketing Potential on MXit 11 Appendix J Predicting the Determinants of Users Intentions for using MXit 12 Appendix K Social fundamental interaction with MXit 13 1.The effectiveness of social media advertising by means of using Facebook 1. 1Internet usage in SA A resent cogitation has shown 6. 8% (6,800,000 mess) of southwestward Africans have access to the internet and 4,822,820 are Facebook users. ( www. internetworldstats. com ). 39% of urban sulfur Africans are using their mobile phones to access the internet. That is 20 million entropy Africans aged 16 and older. (Anonymous, 2011). 1. 2Social media Social media (also know as social networking) is the pct of information and resources as a result in the communication by people, made affirmable by different online technology tools.This can be done by means of text, online video, blogs, images, podcasts, and other multimedia communication. (Doyle, n/d ) 1. 3Instant messaging (social networks for Facebook) Instant messaging is a feature of facebook that allows you to send or share information with your Facebook friends. The feature can be used at any time to communicate with other people on facebook. There is a bar on the right bottom corner of the conceal where one can choose with whom one wants to connect and communicate with. (Reiss, 2010) 1. 4Facebook Facebook is the most everyday Social network website on a global scale (www. cmag. com) and second most popular social media website in South Africa (The Mobility 2011 research project). Facebook is a free site that makes most of its revenue by means of advertising. The site was first used as a means for Harvard students to get acquainted , but in 2006 the sit became available to everyone who wanted to join. The site has over 500 million users. (http//www. pcmag. com) 1. 5Advertising/marketing communications on Facebook Facebook has a number of advantages and disadvantages to use for your business.Some of the focus Facebook can provide is on branding, customer engagement, reputation management, new customer acquisition, client retention, to drive web traffic to your website, the viral effect, a feedback mechanism, brand repositioning. (Jody, n/d) Because Facebook makes marketing fast and easy, it means that the corporation should keep up with marketing trends. It can also act like a media to leverage your brand and get more authority so users can religious belief you. ( Anderson, n/d) 1. 6Current research on Facebook Companies or everyday users can collect data from facebook pages that they have created, through means of Facebook poll.The polls are a graphical lesson of the people who visit your page. It illustrates active page visits and users, showing their age, gender, geographic location, g iving one the ability to strategically improve ones marketing mix and to identify the target audience. (facebook. com, n/d) 1. 7Generation Y In a resent study showed that the majority of the generation Y, in South Africa, prefer Facebook over other social media mediums. As a result Google lost a 50% of their market share to facebook, due to user choosing Facebook as a search engine over Google.Mxit is still more popular than Facebook, but lack the loyalty Facebook users. The study shows people spend five times more hours on Facebook than on Mxit. Further studies have shown that generation Y, when given a choice, get out choose the Internet over magazines, kioskular phone phones over using the Internet and ordinal education over using their cell phones. (Saunders, n/d) 8. Hierarchy response models interview LIST Doyle, A. n. d. cial Media-Socia Media Definition. http//jobsearch. about. com/od/networking/g/socialmedia. htm 1April 2011. Fakhar, K. 2009.Benefits of Marketing Throug h MXit. http//webupon. com/marketing/benefits-of-marketing-through-MXit/ixzz1I4mh0DZG 30 knock against 2011. Haridakis, P. & Hanson, G. 2009. diary of Broadcasting & Electronic Media. Social fundamental interaction and Co-Viewing with MXit 317-318, March 30. Laco, A. 2010. History of MXit. http//www. articlealley. com/article_1482289_81. html? ktrack=kcplink 30 March 2011. Smith, D. 2010. Five million now online as web access grows in South Africa. http//www. guardian. co. uk/world/2010/jan/14/internet-five-million-south-africa 1April 2011. Verna, P. 010. Pros and Cons for MXits Business in 2010. http//www. emarketer. com/blog/index. php/pros-cons-MXit-business-2010/ 31 March 2011. Ward, S. n. d. Social Media Definition. http//sbinfocanada. about. com/od/socialmedia/g/socialmedia. htm 30 March 2011. Zawarski, Z. 2010. keen 5th Birthday MXit. http//www. zadling. com/2010/05/happy-5th-birthday-MXit/ 31 March. Appendix A SafeAssign Report Appendix B Integrating multimedia semantic c ontent analysis of MXit Only attached the first page Appendix C The talk uploaded MXit and the technicity of the body, etc, etc